Have you ever wondered why McDonalds uses the colors red and yellow on their logo or why Pepsi uses red and blue? These colors were actually chosen after a meticulous research process and were not simply picked because the owners liked them. Both companies looked into the meaning of colors and how they influence purchasing decisions before they were able to decide which color best fit their company.
If you are going to produce print materials or to design your website, you’d likely be wondering what colors you should use in order to easily influence your prospects to buy. To help you, here’s an infographic from KISSMetrics that explains how colors affect consumer purchases.