Have you ever wondered why
McDonalds uses the colors red and yellow on their logo or why Pepsi uses red
and blue? These colors were actually chosen after a meticulous research process
and were not simply picked because the owners liked them. Both companies looked
into the meaning
of colors and how they influence purchasing decisions before they were able
to decide which color best fit their company.
If you are going to produce
print materials or to design your website, you’d likely be wondering what colors you should use in
order to easily influence your prospects to buy. To help you, here’s an
infographic from KISSMetrics
that explains how colors affect consumer purchases.
There's a whole lot of story behind colors and choices. I just wonder how much of it affect our choices through influence and how much of it affect our choices through the matching of our character.
ReplyDeleteGraphic image is too damn small. Even when I download it, and open with photoshop, I cannot read this text. What a waste!
ReplyDelete